News - ZenithSpark Digital Marketing

28 July 202613 July 2026News

Answer Engine Optimisation isn’t a buzzword. It’s a genuinely different game.

Image illustrating AEO AKA Answer Engine Optimisation. Image by Matheus Bertelli

I’ll be honest, when “AEO” and “GEO” started appearing in marketing conversations, my first instinct was that it was SEO with a new coat of paint, another acronym for agencies to sell as a shiny add-on. Having actually looked into where the term came from, I’ve changed my mind.

23 July 202613 July 2026News

Email is the least glamorous channel you own. That’s the point.

Nobody gets excited about email in a strategy meeting. It doesn’t have the visual appeal of a video campaign or the immediacy of a social post going well. But I’ll take email over almost any other channel for one simple reason: it’s the only major marketing channel a business genuinely owns.

20 July 202613 July 2026News

Mobile-first? Your most valuable enquiries might be from a laptop.

Desktop search vs mobile traffic. Image by Alan-Quirván

Everyone talks mobile-first. But are you sure that’s the right mix for you. Your best enquiries might still be arriving from a laptop.

16 July 202631 July 2026News

What does “local” even mean for a solicitor, accountant or IFA now?

I get asked some version of this question a lot by professional services clients: “We’re not a chippy or a hairdresser, so does local marketing even apply to us?” It’s a fair question. The instinct is that local search is for businesses people walk into

13 July 202631 July 2026News

Video isn’t the future of marketing. It’s just marketing.

Image illustrating the video isn't the future of marketing. Picture by Vitaly Gariev

For years, “video is the future” was a slide in every agency pitch deck. As someone who prizes the power of words over the quick hit of the visual, that’s something that hits hard.

28 April 202613 July 2026News

UK Supplement Brand Up 60 Search Positions Mid-Project

West Midlands-based content and SEO consultancy ZenithSpark has delivered significant mid-project ranking gains for wellness supplement brand AwaikenU, with independent third-party tracking recording a rise of over 60 positions for ‘perimenopause vitamins’ and more than 30 positions for ‘perimenopause supplements’ — before the full-site content overhaul was even complete.

28 April 202613 July 2026News

SEO Firm Boosts Enquiries 25% for TT Champ

A West Midlands SEO consultancy has delivered rapid, measurable results for the website of a company founded by Isle of Man TT champion and former MotoGP rider Chas Mortimer, with a 25% increase in enquiries recorded within days of work beginning.

5 August 202513 July 2026News

The Digital Marketing Revolution:

The digital marketing industry has undergone unprecedented transformation over the past ten years, fundamentally reshaping how businesses connect with their audiences. For companies seeking digital marketing services in Birmingham and across the UK, understanding these evolutionary changes is crucial for maintaining a competitive advantage in today’s dynamic marketplace.