Every agency, including us, has an interest in telling you there’s a tidy formula for getting cited by ChatGPT or Google’s AI Overviews. Add this markup, hit this word count, follow these seven steps…
I’ll be honest, when “AEO” and “GEO” started appearing in marketing conversations, my first instinct was that it was SEO with a new coat of paint, another acronym for agencies to sell as a shiny add-on. Having actually looked into where the term came from, I’ve changed my mind.
Nobody gets excited about email in a strategy meeting. It doesn’t have the visual appeal of a video campaign or the immediacy of a social post going well. But I’ll take email over almost any other channel for one simple reason: it’s the only major marketing channel a business genuinely owns.
Everyone talks mobile-first. But are you sure that’s the right mix for you. Your best enquiries might still be arriving from a laptop.
I get asked some version of this question a lot by professional services clients: “We’re not a chippy or a hairdresser, so does local marketing even apply to us?” It’s a fair question. The instinct is that local search is for businesses people walk into
For years, “video is the future” was a slide in every agency pitch deck. As someone who prizes the power of words over the quick hit of the visual, that’s something that hits hard.