A West Midlands SEO consultancy has delivered rapid, measurable results for the website of a company founded by Isle of Man TT champion and former MotoGP rider Chas Mortimer, with a 25% increase in enquiries recorded within days of work beginning.
ZenithSpark, a Stourbridge-based search engine optimisation specialist, carried out a full technical SEO audit and tailored improvement programme for European Bike Transport by Chas Mortimer (europeanbiketransportbychasmortimer.co.uk), a specialist motorbike transportation service with a reputation built on decades of motorsport expertise.
Faulty sites cause kill business leads
Among the early wins identified during the audit was a broken contact form that had been silently costing the business leads. Once fixed, enquiry volumes rose by an estimated 25% within the first week, before the wider SEO programme was even complete.
“The work by ZenithSpark started paying off before they had even finished,” said Lesley Drum, website manager for European Bike Transport. “We hadn’t even realised the contact form issue was costing us enquiries. That fix alone made the whole process worthwhile.”
“A beautifully built website is invisible if the technical fundamentals are broken” – Rich Jarrott, ZenithSpark
Rich Jarrott, founder of ZenithSpark, said the results underlined why technical SEO should be the foundation of any digital marketing strategy. “A beautifully built website is invisible if the technical fundamentals are broken. We found issues the client didn’t know existed, fixed them quickly, and the enquiries followed. That’s what good SEO looks like.”
He added: “It’s a privilege to work with a business carrying such a distinguished motorsport legacy. Chas Mortimer is a genuine icon, and European Bike Transport reflects that same dedication to quality.”
ZenithSpark provides technical SEO, web copywriting, and corporate communications services to SMEs, charities, and agencies across the UK. The company specialises in finding the hidden barriers that stop good businesses from ranking, and removing them.
About ZenithSpark
ZenithSpark (zenithspark.co.uk) is a Stourbridge-based SEO and copywriting consultancy with over 20 years of experience in corporate communications and a decade of specialist technical SEO practice. The company works with small and medium businesses, third-sector organisations, and marketing agencies on a white-label basis.
About European Bike Transport by Chas Mortimer
European Bike Transport (europeanbiketransportbychasmortimer.co.uk) offers specialist motorcycle transportation services across Europe. The business is owned by Chas Mortimer, who competed in the Isle of Man TT and MotoGP, and brings the same precision and reliability to bike logistics that defined his racing career.