Do you have a question for ZenithSpark?
This page presents some of the most frequently asked questions (FAQs) about ZenithSpark, and more general questions about the processes involved in SEO, digital marketing, and the related fields of copywriting and corporate communications. We hope that we answer them to your satisfaction, but if you would like us to answer anything else, then feel free to get in touch with us
How long does SEO take to show results?
It depends on what’s being done and where you’re starting from.
Technical fixes, resolving crawl issues, improving page speed, and correcting structural problems can produce measurable improvements relatively quickly, sometimes within weeks of implementation.
Local SEO and organic rankings generally take longer: most businesses see meaningful movement within three to six months, though competitive markets and sites with significant existing problems can take longer.
What we don’t do is promise a timeline we can’t back up. Anyone guaranteeing first-page rankings within 30 days is either targeting searches nobody makes or overstating what’s achievable. We’ll give you a realistic picture of what to expect based on your specific situation before any work starts.
Can you guarantee rankings?
No. That’s the simple and honest answer, and you should be cautious about any agency that says otherwise. Google’s algorithm involves hundreds of factors, updates regularly, and is not something any agency controls. What we can do is make the case for your website as strong as it can reasonably be, track progress honestly, and adjust the strategy when something isn’t working.
The more useful question is whether the work is likely to produce a commercial return. That means more enquiries, more customers, more revenue. That’s what we focus on rather than rankings as a metric in their own right.
How do you charge for your work?
It varies by the type of work. One-off projects such as a technical audit, a content project, or a corporate communications piece are quoted as fixed fees based on scope.
Ongoing work, such as regular SEO management, GBP management, and monthly content, is charged on a monthly retainer. We don’t lock clients into long-term contracts that they can’t exit if the relationship isn’t working. We wouldn’t want you to feel uncomfortable around us, and we’ll would prefer clients who work with us because they want to rather than because they fear breaking a contract.
We don’t publish a general rate card because the range of work we do is too varied for a standard pricing table. Get in touch and tell us what you need. We’ll give you a straightforward quote.
What’s the difference between technical SEO and digital marketing/SEO?
Technical SEO deals with how your website is built and how it functions. This included the things that determine whether Google can find, crawl, understand, and index your pages properly. Page speed, site architecture, structured data, crawl coverage, Core Web Vitals. It’s the foundation.
Digital marketing and SEO builds on that foundation. This is typically an expansion into areas such as keyword strategy, content, local search optimisation, link building, and building out your Google Business Profile. It’s about positioning and promoting the site in search once the technical foundations are sound.
Both matter. Most agencies lead with the second and underinvest in the first, which is why so many SEO programmes produce disappointing results on sites with unresolved technical problems.
Do you only work with businesses in the West Midlands?
No, but.
We’re based in Stourbridge and the majority of our clients are across the West Midlands, Coventry, North Worcestershire, and South Staffordshire. For local SEO work, where the geographic focus is part of the service, we work within that area.
For copywriting, corporate communications, and technical SEO, the work doesn’t require local presence, and we work with clients further afield. If you’re outside the West Midlands and need something that can be delivered remotely, get in touch, and we’ll tell you whether we’re the right fit.
What size of business do you work with?
There’s no minimum and no maximum. We work with sole traders and owner-managed businesses at one end and larger organisations at the other. The work scales to the business. A five-page service website needs a different approach from a 10,000-product ecommerce platform, and we price and scope accordingly.
What matters more than size is attitude. We work best with businesses that want to understand what they’re paying for and are prepared to be patient about realistic timelines. We’re not the right fit for clients who want promises that can’t be kept.
I’ve had a bad experience with an SEO agency before. What’s different here?
It’s a fair concern and a common one. The SEO industry has a significant number of operators selling services that produce reports full of activity and rankings for searches nobody makes. The damage they do, financially and to clients’ trust in the discipline, is real.
What we do differently: we start with an honest audit of where you are and what’s likely to make a commercial difference. We report on outcomes that matter, enquiries, conversions, visibility for searches that bring in business, not vanity metrics designed to justify a monthly fee. And we tell you when something isn’t working rather than waiting for you to notice.
We can’t undo what a previous agency did to your confidence in the sector, but we can tell you what they did to your site and what it would take to fix it.
Do you do social media management?
Not really. And this is a deliberate choice rather than a gap. We prefer to focus on the areas we like and know well.
We can advise on social media strategy, and we’re happy to talk through what platforms are likely to be worth your time for your specific business, but we don’t manage day-to-day social media accounts. If that’s what you primarily need, we’ll point you toward someone better suited to it.
That said, if you would like some help with creating social media in an area that’s one of our hobbies, then we’d definitely take a look. 😉
Can you write copy for regulated industries like healthcare or financial services?
Yes, and this is an area where our experience is genuinely specific rather than general. We have direct experience writing for aesthetic clinics and hair restoration treatments within ASA and MHRA guidelines. We’ve also written for health supplement brands navigating nutritional claim regulations, and for an FSA-regulated gold bullion dealer, which required working within FCA financial promotion rules, including Section 21 compliance.
Most copywriters are not aware of where the regulatory lines in these sectors are. We are, and the copy we produce reflects that.
How do you measure and report on progress?
We report on the things that make a commercial difference. For instance, SERP positions, organic traffic from searches relevant to your business, local pack visibility, enquiry volumes from organic sources, and Google Business Profile actions (calls, direction requests, website clicks). Not just keyword rankings in isolation, because a ranking for a search nobody makes is not a result.
Reporting is straightforward and in plain language. We don’t produce 40-page monthly reports designed to look comprehensive while obscuring whether anything is actually working.
What do I need before getting in touch?
Nothing specific. You don’t need to have a brief written, a budget agreed, or a clear picture of what you need. Most useful first conversations start with “here’s what we’re trying to achieve” or “here’s what’s not working” and we’ll ask the questions from there.
Call 01384 468035, send a WhatsApp to 07440 279887, or use the contact form. We’ll take it from there.