Complete corporate communications for the West Midlands
Corporate communications is one of those disciplines where the gap between someone who can do it and someone who says they can do it is wide, and usually only becomes apparent when something important is at stake. A poorly handled media enquiry, a public affairs strategy that mistakes noise for influence, a press release that gets ignored because it was written the way the client wanted it rather than the way an editor needs it, these are the outcomes of communications support that lacks genuine experience.
ZenithSpark’s founder, Rich Jarrott, has spent over two decades working across the full spectrum of corporate communications, from political lobbying at the EU and Westminster level to broadcast media appearances, from published editorial journalism to government documentation. That breadth is what makes our corporate communications offer different from an agency that has added PR to a list of digital services without anyone who’s actually done it.
What does corporate communications cover?
Corporate communications is broader than PR, and PR is broader than press releases. The services we provide span:
- Public affairs and government relations: – engaging with political stakeholders at local, national, and European levels to influence policy, represent business interests, and manage the relationship between organisations and the institutions that regulate and fund them.
- Media relations: – building and maintaining relationships with journalists, editors, and broadcasters; securing coverage; managing reactive media enquiries; and preparing spokespeople to communicate effectively in broadcast and print environments.
- Press and editorial content: – press releases written to media standards, opinion pieces, bylined articles, and the kind of editorial content that earns genuine coverage rather than being filed without a second look.
- Stakeholder communications: – written and verbal communications directed at specific audiences: investors, funders, regulators, members, partners, employees, and the communities organisations operate within.
- Thought leadership and executive communications: – positioning senior individuals and organisations as credible voices within their sectors, through published content, speaking opportunities, and strategic media engagement.
Why choose ZenithSpark?
Our support is perfect for organisations that need professional communications support occasionally rather than full-time. We endeavour to provide:
- Flexible support – communications help when you need it, without retainer fees
- Small business & charity focus – we understand your budget constraints
- Proven expertise – trusted by government and business clients
- Blog content and case studies that establish thought leadership
- Newsletter content for engaged audiences
- UK-based service – familiar with the UK media landscape and business culture
Ready to elevate your communications? Contact ZenithSpark today to discuss your project.
Experience that goes beyond the local
Most corporate communications agencies in the West Midlands have experience at a regional level. ZenithSpark has worked at local, national, and EU levels, leading business delegations to meetings with EU Deputy Commissioners and MEPs, collaborating with European Parliament committee members, engaging with Lords and MPs on policy matters, and managing relationships with local authorities. That range of experience produces a different quality of advice and a more sophisticated understanding of how communications strategy translates into political and media outcomes.
Current, active broadcast experience
Rich Jarrott is not someone who used to do radio. He currently presents on community radio, including regular live shows covering sports and music, which means the broadcast media preparation he provides to clients is grounded in what live radio actually involves right now, not a recollection of how it used to work. That distinction matters when you’re preparing a director or senior spokesperson for a live BBC interview.
Who do we work with?
We work with businesses, charities, trade associations, public sector bodies, and professional services firms across the West Midlands, Coventry, Worcestershire, and Staffordshire. Our sector-specific corporate communications pages cover healthcare, charities and third sector, and professional services, but our experience spans a wider range of sectors, including manufacturing, retail, education, and financial services.
If your organisation needs corporate communications support, whether that’s a specific project or ongoing strategic advice, get in touch with ZenithSpark. We’ll give you an honest assessment of what’s achievable and what it would take to get there.