Technical SEO Services

Dominate Google Rankings with Expert Technical SEO Services in the West Midlands

Is your website struggling to rank despite quality content? At ZenithSpark, we are experts in helping you identify the Technical SEO issues that could be holding your Birmingham business back from reaching page one of Google. Our specialist technical SEO consultants help West Midlands businesses fix critical website problems that impact search rankings and user experience.

Why Technical SEO Matters for West Midlands Businesses

Technical SEO is the foundation of your website’s search success. While content marketing and link building get attention, technical issues like slow page speed, crawl errors, and poor Core Web Vitals can sabotage your rankings before visitors even find your site.

Our Birmingham-based technical SEO experts have helped many West Midlands businesses improve their organic traffic by an average of 147% within 6 months through comprehensive technical optimisation.

Our Technical SEO Services:

Website Speed Optimisation – Transform slow-loading pages into lightning-fast experiences. Our site speed specialists optimise images, minify code, and implement advanced caching strategies to achieve Core Web Vitals scores that Google rewards.
Comprehensive Technical SEO Audits – Uncover hidden issues affecting your search performance with our detailed technical audit. We identify crawl errors, indexation problems, duplicate content, and architectural issues holding back your rankings.
Core Web Vitals Optimisation – Google’s Core Web Vitals are now ranking factors. Our specialists ensure your website meets Google’s standards for Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Mobile SEO & Responsive Design Issues – With mobile-first indexing, your mobile site performance directly impacts rankings. We fix responsive design issues, improve mobile page speed, and ensure seamless user experience across all devices.
Schema Markup & Structured Data – Help search engines understand your content better with properly implemented structured data. We add relevant schema markup to boost your chances of winning featured snippets and rich results.
Log File Analysis – Discover how search engines actually crawl your website. Our log file analysis reveals crawl budget issues, identifies pages being ignored by Google, and optimises your site for better search engine discovery.

Our Technical SEO Process

Comprehensive Website Audit

We conduct a thorough technical analysis using industry-leading tools like Screaming Frog, GTmetrix, and Google Search Console to identify all technical issues affecting your site.

Priority Action Plan

Receive a detailed roadmap prioritising fixes by impact and implementation difficulty. We focus on quick wins first, then tackle complex technical improvements.

Implementation & Optimisation

Our developers implement fixes including site speed optimisation, schema markup, crawl error resolution, and Core Web Vitals improvements.

Ongoing Monitoring & Refinement

Continuous monitoring ensures improvements stick. We provide monthly reports and make ongoing refinements as Google’s algorithms evolve.

Frequently Asked Questions

What is technical SEO?

Technical SEO involves optimising your website’s technical elements to help search engines crawl, understand, and index your content more effectively. This includes site speed, mobile-friendliness, XML sitemaps, and structured data.

How long do technical SEO improvements take to show results?

Most technical fixes show initial improvements within 2-4 weeks. Significant ranking and traffic improvements typically occur within 3-6 months as Google re-crawls and re-evaluates your optimised site.

Do you work with WordPress, Shopify, and other platforms?

Yes, our technical SEO experts work with all major CMS platforms including WordPress, Shopify, Magento, Wix, and custom-built websites.

What’s included in your technical SEO audit?

Our comprehensive audit covers site speed, Core Web Vitals, crawlability, indexation, mobile-friendliness, schema markup, internal linking, XML sitemaps, and more.

Technical SEO Checklist for West Midlands Businesses

Running a business in Birmingham, Wolverhampton, or anywhere in the West Midlands means that competing online is essential. Here’s what technical SEO elements your website needs.

Essential Technical Elements:

XML sitemap submission to Google Search Console
Robots.txt file properly configured
SSL certificate installed (HTTPS)
Mobile-responsive design
Fast loading speeds (under 3 seconds)
Clean URL structure
Optimised images with alt text
Schema markup for local business information

Advanced Technical Optimisation:

Core Web Vitals optimisation
JavaScript rendering optimisation
Server response time improvements
Internal linking strategy
Duplicate content resolution
404 error fixes
Canonical tag implementation

Local Technical SEO Factors:

Google My Business integration
Local schema markup
NAP consistency across citations
Location-specific landing pages
Local keyword optimisation

Common Technical SEO Issues We Fix

West Midlands businesses often face these technical challenges:

Slow Page Speed – Heavy images and poor hosting affect user experience and rankings

Mobile Issues – Non-responsive designs lose mobile traffic

Crawl Errors – Broken internal links and 404 pages waste crawl budget

Duplicate Content – Multiple URLs showing identical content confuse search engines

Missing Schema – Lack of structured data reduces rich snippet opportunities

Poor Core Web Vitals – Layout shifts and slow loading impact rankings

Our technical SEO consultants resolve these issues systematically, ensuring your West Midlands business website performs optimally in search results.